Spectacle
The product as an event
The can, a city court and a burst of orange. The product becomes the moment that stops the scroll.
AD CRAFT00:00:00:00
Ad Craft · AI advertising guide
Make AI ads that actually sell
The 58-page guide to how I make AI ads for brands: the brief, the psychology, hooks, scripts, UGC avatars, testing and working with clients.
For Instagram, TikTok, YouTube and paid social, with any AI image or video model
The problem
A beautiful ad that doesn't sell is a short film.
AI made production cheap. It didn't make attention cheap. Brands don't need more pretty clips. They need ads that stop the right person and give them a reason to act.
Strategy first. Pixels last. Ad Craft adds the layer that pays: deciding what the ad must do before you generate a single frame.
- ✕Pretty, but no pointNo single message, no offer, no reason to act.
- ✕Dead first two secondsPeople scroll past before the product even shows up.
- ✕Made for everyoneNo specific viewer, so nobody feels it's for them.
- ✕Avatars nobody trustsUGC that looks fake kills the sale instead of making it.
- ✕One shot and doneNo variants and no testing, so you never learn what worked.
How it works
Pick the format. Then make it sell.
Every ad starts with a decision: who is watching, what they want, and which format will stop them. Three of the formats from the guide, all from my own ads.
Product hero
Show what makes it different
The shoe comes apart in mid-air so you see every layer, then snaps back together.
UGC avatar
A face people trust
An AI actor talks to camera like a real creator, with the product right where it should be.
What you'll be able to do
Think like a strategist. Produce like a studio.
01Write a brief that decides the adTen answers before you generate a single frame.
02Match the ad to the viewerUnaware, problem-aware or ready to buy: each needs a different ad.
03Build on one desireOne desire, one belief, one proof. The whole ad hangs on them.
04Hook in two seconds13 ad structures and over 90 hooks that don't sound like everyone else.
05Make every format with AIUGC, avatar, podcast clip, spectacle, demo and animation.
06Test and work with brandsVariants, the numbers that matter, rounds, rights and disclosure.
Inside the guide
12 chapters. From scroll-stop to sale.
Four parts, in the order you make an ad: think it through, create it, produce it, sell it.
Real pages from the guide
Think
Decide the ad before you make it
- 00The Ad Brief
- 01Awareness & Objective
- 02Ad Psychology
Create
Choose the shape and the first two seconds
- 0313 Ad Structures
- 04Hook Library
- 05AI Ad Formats
Produce
Make it with AI, shot by shot
- 06UGC & Avatar Ads
- 07Script to Blueprint
- 08Master Prompts
Sell
Test it and work with brands
- 09Testing & Iteration
- 10Working With Brands
- 11Toolkit
What you get
Everything you need to make ads that sell.
58Page interactive PDFClickable contents and prompt boxes you can copy in one tap.
13Ad structuresProven shapes for a script, each with an example.
90+HooksVisual, curiosity, pain, proof, story and more, for the first two seconds.
7AI ad formatsWhat AI does well, and how to produce each one.
6Master promptsAI chat prompts that do the heavy lifting from brief to test plan.
✓Brief form, planner, checklistFill them in right inside the PDF on every job.
Works with the tools
you already use
you already use
SeedanceKlingVeoNano Banana ProAny AI chat
Made with this method
Ads, not clips.
Spectacle spots, product films and avatar ads I made for brands and for my own channels.
Real audiences
Over 1.3 million views on my AI films.
Instagram Reels and a series episode on a TV channel's YouTube. Real numbers from real viewers.
Is it for you?
Made for people who want ads that pay for themselves.
Ad Craft is for you if
- You make ads for brands, clients or your own products
- Your AI visuals look great but don't convert
- You want to sell AI ad production as a service
- You run UGC or avatar ads and want them to feel real
- You finished Frame Craft or Motion Craft and want them to pay
It's not for you if
- You want one magic prompt that sells by itself
- You plan to pass AI avatars off as real customers
One honesty rule runs through the whole guide. AI avatars are actors, not customers. No fake reviews, no invented results, and every platform's AI-disclosure rules followed. It protects the brand, the ad account and you.
Who made itHi, I'm Javid.
Hi, I'm Javid.
I make AI ads for brands.
Spectacle spots, product films and avatar ads for brands and for my own channels, plus a 24-minute AI episode for a TV channel on YouTube.
Ad Craft is the thinking behind every ad I make, written down step by step so you can use it too.
See my work →Questions
Good to know
When does Ad Craft come out?
Very soon. Leave your email below and you'll be the first to know when it opens.
How much will it cost?
The price is announced at launch. People on the list hear first.
Do I need Frame Craft or Motion Craft first?
No. Ad Craft is about strategy and works on its own. Frame Craft and Motion Craft help your ads look like cinema, Ad Craft makes them sell.
Which AI tools does it work with?
Any image or video model, including Seedance, Kling, Veo and Nano Banana Pro, plus any AI chat for the master prompts. Tools change every few months. What makes people buy doesn't.
Can I use AI avatars in ads?
Yes, as actors. The guide shows how to make them feel real and how to use them honestly: no fake reviews, no invented results, and the platform's disclosure rules.
What format is it?
A 58-page interactive PDF. Read it on any device. The brief form, variant planner and checklist work inside the file in Chrome, Edge or Adobe Acrobat.
Is there anything free to start with?
Yes. First Frame is a free starter kit. Get it on the Learn page →
Coming soon Be first when
Ad Craft opens.
Join the list and you get:
- The launch email the moment Ad Craft opens
- A ready-to-use prompt every month, from my real projects
- New work first: new Scarlet Oath episodes and projects before they hit Instagram
No spam. Unsubscribe anytime.
Want to start today? Get First Frame free →© Javid Hajili · AI filmmaker
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